AI is crucial to keeping up with the competition in today’s digital marketing environment. There are solutions to increase productivity, enhance campaigns, and gain further understanding of the customer using AI tools. With the progression to 2024, AI marketing tools remain in a continual state of progression, allowing marketers to automate diverse processes, target clients, and enhance the overall ROI.
In this blog post, I will outline some of the best AI tools every digital marketer should incorporate in 2024 to be competitive.
Why AI Tools are Crucial for Digital Marketing
AI is no longer jargon; instead, it has become a disruptor in digital marketing, empowering businesses through speed and intelligent decision-making. However, it’s important to note that AI is a tool that should be used in conjunction with human oversight. Similarly, Gartner’s research shows that by 2025, 80% of customer interactions will be handled without a human agent, depicting the rise in dependency on AI for customer service and experience management.
Following are some of the significant benefits AI incorporation has brought into digital marketing:
- Automation: Streamlining repetitive tasks like data analysis, customer support, and content generation.
- Personalization: Delivering more targeted ads and content to improve user engagement and satisfaction.
- Predictive Analytics: Forecasting customer behavior to inform decision-making and optimize marketing strategies.
Let’s dive into some of the most influential AI tools digital marketers should leverage in 2024.
1. Jasper AI (Formerly Jarvis) – AI Content Creation
Jasper AI is an excellent content creation powerhouse that enables marketers to craft quality blog posts, social media content, and ad copy easily. Drawing upon OpenAI’s GPT-4 technology, Jasper can write in multiple styles and tones, making this tool highly versatile for content marketing.
Key Features:
- AI-generated long-form content for blogs, articles, and product descriptions.
- Content optimization suggestions for SEO.
- It supports over 25 languages, making it a global solution.
Why Marketers Love It: Jasper AI saves hours of painstaking manual writing, enabling the content marketer to create compelling, optimized content much faster. This time-saving aspect not only boosts efficiency but also allows marketers to focus on other strategic tasks, making them feel more productive.
Pro Tip: Use Jasper to outline content ideas or first drafts, then finesse the copy to make it sound even more human. HubSpot says that marketers who blog are 13 times more likely to see positive ROI, and that’s because tools like Jasper are leading the charge in content creation.
2. Surfer SEO – AI-Powered On-Page SEO
Regarding improving website rankings, Surfer SEO is the best AI tool for on-page optimization. It analyzes competitors’ content and gives recommendations on how to improve one’s content to perform well in search engine rankings.
Key Features:
- Content analysis for keyword density, headings, and content length.
- SERP analysis to identify top-ranking competitors.
- Real-time content score as you write.
Why Marketers Love It: With Surfer SEO, you can get data-driven insights into optimizing your content to perfectly fit Google’s algorithm, improving rankings and traffic.
Pro Tip: Combine Surfer SEO with an AI content writing tool, like Jasper, to help you write SEO-optimized blog posts much quicker. According to Backlinko, the average content length for pages ranking in positions #1 through #3 on Google is 1,447 words, so highly detailed and optimized content matters.
3. ChatGPT – AI for Customer Engagement
ChatGPT, powered by OpenAI, is transforming how businesses engage with customers. Marketers use it to create chatbots, automated responses, and even personalized email campaigns.
Key Features:
- Real-time customer interaction and support.
- Personalized recommendations based on customer behavior.
- Automated email marketing sequences.
Why Marketers Love It: ChatGPT can answer multiple queries of customers at once, saving marketers for a high-order strategy. In one report, Salesforce says 69% of consumers prefer using chatbots for quick responses.
Pro Tip: Use the power of ChatGPT to create dynamic chatbots that can help users through the sales funnel, recommend products, and answer frequently asked questions.
Acrolinx – AI for Brand Voice Consistency
For brands that want to maintain a consistent tone and style across all content, Acrolinx is an AI-powered platform that analyzes and improves content to align with brand guidelines.
Key Features:
- Content analysis for tone, clarity, and compliance with brand guidelines.
- Suggestions for improving readability and engagement.
- Multi-channel content optimization for blogs, social media, and web pages.
Why Marketers Love It: Acrolinx helps ensure brand consistency across all touchpoints, which is essential for building trust with your audience. According to a study by Lucidpress, consistent branding across platforms increases revenue by 33%.
Adzooma – AI for PPC Management
Managing multiple PPC campaigns can be overwhelming, but Adzooma uses AI to streamline the process, offering insights and automation for Google, Facebook, and Microsoft ads.
Key Features:
- Automated bid adjustments to maximize ROI.
- Campaign optimization based on real-time data.
- AI-driven recommendations for ad copy and targeting.
Why Marketers Love It: Adzooma allows marketers to automate PPC tasks, freeing time to focus on strategy. According to internal Adzooma reports, using AI, marketers can reduce the time spent on manual bid adjustments by up to 30%.
Lumen5 – AI-Powered Video Creation
With video content still trending, Lumen5 offers an intuitive AI-powered solution for converting written content into professionally-looking video material. It’s a great tool for social media marketers who want to recycle blog posts or articles into visually appealing clips.
Key Features:
- Automatic video generation from blog posts and scripts.
- Customizable video templates and branding options.
- AI-powered scene selection and text-to-video conversion.
Why Marketers Love It: Video marketing has proven to be an extremely high-return activity; according to Wyzowl, 91% of marketers feel video is more important than ever. Lumen5 lets marketers tap into this trend without needing advanced video editing skills.
Read Also: Shopify SEO for Beginners: A Step-by-Step Guide to Optimizing Your Online Store
Conclusion
For this reason, in 2024, AI tools will continue to change the landscape of digital marketing by offering even more ways marketers can drive efficiency, personalization, and campaign performance. Competency with these and other tools, like Jasper, Surfer SEO, ChatGPT, and others, will make all the difference in competitive edges about creating, optimizing, and engaging customers with content.
Implementing these AI-driven solutions frees digital marketers from repetitive tasks, allowing them to focus more on strategy and deliver better results for their clients or their businesses. Acquiring the right mix of AI tools allows one to optimize whatever is part of one’s digital marketing effort, from SEO to social media, including both content creation and paid ads.
